Manage your online brand. Have you checked yourself out recently online? Performing a quick search of yourself online is important to see what is being posted about you by others on the Internet. Consider setting up email alerts for searches on different variations of your name with your school(s), place(s) of employment, and other distinguishing details. For your social media accounts, regularly scan to see what pictures and content others are posting about you. Make sure to untag yourself from any questionable photos, even if it’s from college or high school, or hide them from your profile, if possible.
Set up privacy restrictions. Your online social media network has likely expanded to include managers and colleagues who, depending on your privacy settings, may have access to your photos, comments, check-ins, and status updates. Take the time to set up the appropriate settings for the various members of your network—keep your personal and professional worlds separate by customizing what your best friends see versus what your work and peripheral friends see.
Think twice before posting. Your former and future employers are likely on the web to find out more about you. What you say and do is visible to others, and cannot be permanently deleted. With newer digital applications, even your music preferences are visible to others. Make smart choices and think about how those online decisions might influence others’ opinions of you.